Case Study: Ricky Gervais Projects

David Brent: Life on the Road

David Brent: Life on the Road’ is a 2016 British mockumentary comedy film staring Ricky Gervais who also wrote and directed the feature film. The film follows one of Gervais’ most recognisable characters: David Brent from the UK TV series ‘The Office’. David Brent now has a film crew who shadows him up and down the country as he lives his dream of becoming a rock star. The film was financed by Entertainment one and BBC films.

Released in cinemas on the 19th of August 2016, the film was shown in the Uk, Ireland, Australia and New Zealand by the distribution company Entertainment One and in the US the film was set to be distributed by Open Road Films. However this then changed as the US release then varied from traditional release as Netflix bought the film and agreed to distribute it off of its platform to every country other than the ones where it was released in cinemas.

On the 17th of January Netflix brought out its first official teaser of the film before releasing it on the 10th of February, While in the uk the process of releasing the film was more delayed as  the first teaser trailer was released On 7th of April 2016 and the film was not fully released till the 19th of August 2016.

Ricky Gervais was happy with the deal he had with Netflix as on top of making $5.5 million dollars at the box office, he also released his film on the largest VOD service which has over 86 million members and can be used in 190 different countries.

Special Correspondents

Special Correspondents is a 2016 British-Canadian-American satirical comedy film written, directed by and starring Ricky Gervais. The film is a remake of the 2009 French comedy Envoyés très spéciaux and is about how Two radio journalists fake their own kidnappings in South America.

In November 2014, it was reported that Sony Pictures Worldwide Acquisitions had purchased the rights to the film for territories including the UK, Australia, New Zealand, South Africa, and Latin America. In April 2015, it was announced that Netflix had pre-bought the global distribution rights to the film for roughly $12 million. On the 23rd of March 2016 Ricky Gervais himself released the first trailer to his 12.3 million followers on twitter. The film then had its world premiere at the Tribeca Film Festival on 22 April 2016 and was released worldwide by Netflix on 29 April 2016.

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