Key Terminology

  • Horizontal Integration– How big companies control their own processes and no other companies that aren’t under their influence own any part of the product.
  • Vertical integration-Also known as the partnership model, this is where each process is made by a separate entity.
  • Theatrical/Non-Theatrical exhibition– Whether the film is shown/not shown in a theatre.
  • Guerilla Filmmaking– Refers to a form of independent filmmaking characterised by low budgets, skeleton crews, and simple props using whatever is available Technological convergence.
  • Synergy– Co-operation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
  • Symbiosis– Two companies working together typically to the advantage of both.
  • Technological convergence– The tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
  • Technological disruption-An innovation that disrupts current markets and creates a new market and new value network.
  • Media ownership– Process of owning a form of media
  • Media conglomerates– Mega companies that control the film studious
  • Concentration of ownership– Process whereby progressively fewer individuals or organisations control increasing shares of the mass media.
  • Targeting/Un-Targeting marketing– Whether the product is targeted/not targeted to a specific audience.
  • Cross media ownership– Ownership of multiple media businesses by a person or corporation.
  • “The Big 6”Screen Shot 2017-02-27 at 12.13.57.png
  • Distribution– Action of sharing the media product to a vast audience
  • Exhibition– Action of showing the media product to a vast audience.
  • “Lions gate 20”– The idea of only spending 20 million on marketing and advertising, popularised by lions gate.
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